Haldiram’s. Franchise  is one of the biggest chain of traditional Indian restaurants, sweets and maker of famous allo bhujia. In this blog post, we are going to talk about Haldiram Franchise in India. We will also discuss about the total cost involved in starting a Haldiram Franchise, ROI, Profit margins, etc

Haldiram is one of the biggest chain of traditional Indian restaurants, sweets and maker of famous allo bhujia. In this blog post, we are going to talk about Haldiram Franchise in India. We will also discuss about the total cost involved in starting a Haldiram Franchise, ROI, Profit margins, etc.

Beginning of Haldiram’s

Hailing from a Marwari family at Bikaner, Rajasthan, Ganga Bishan Agarwal laid down the esteemed foundations of Haldiram’s. Franchise  Ganga Bishan Agarwal, also referred to as Haldiram Ji. 

Haldiram Ji, dreamt of establishing his empire since he was 11 years old. Haldiram transitioned into the professional realm by working odd jobs in his father’s bhujia shop. 

Bhujia was in heavy demand back then, which urged Haldiram  Franchise to perfect the recipe for it. Every shop sold the same quality of bhujia with the same taste, with the only competition being on the money.

But this never satisfied Haldiram, he wanted to put out something unique in the market under his name. To attain this unique spot in the market, he experimented with different ingredients. After various attempts, he managed to come up with a sort of bhujia that was not known to anyone in the province.

He used gram flour instead of moth beans to make the bhujia crispier, and change the taste. He sold his bhujia at 5 paise per kg instead of 2 paise per kg, which made his bhujia seem premium in the eyes of the consumers. 

He also called his bhujia, ‘Dongar Dev’ which was the name of the Bikaner’s king. Haldiram’s Dongar Dev gained immense popularity amongst the masses, and its sale rocketed. 

The brand was furthered by Shiv Kishan Agarwal, the grandson of Haldiram ji. Despite the fame in Bikaner and Kolkata, their business struggled in Nagpur. Shiv surveyed and analyzed the entire market in Nagpur and concluded that the residents were not aware of a range of snacks and there was a gap in the sweets market. 

Shiv introduced Kaju Katli, one of his favorites to the market, which immediately became a favorite of many others. He managed to increase his sales by 400% in the next 3 years. 

The current chairman of Haldiram, Manohar Lal Agarwal furthered the venture, by commencing another outlet in Delhi’s Chandni Chowk. 

Haldiram’s Outlets

Manohar Lal Agarwal joined the venture in 1973, when Haldiram only operated 3 shops in India, in Kolkata, Nagpur and Bikaner. 

Manohar Lal Agarwal inaugurated another outlet in Delhi’s Chandni Chowk, after which Haldiram has experienced a significant growth in the number of outlets. 

Haldiram’s currently records more than 150 outlets in India and overseas. 

Haldiram’s marks an exceptional presence in over 23 countries. Haldiram’s also exports its food all over the world, including to countries like South Africa, the United States of America, Australia, the United Kingdom etc. 

Haldiram Menu

Haldiram’s is known for their scrumptious offerings under their innovative names.

Haldiram’s offers a wide range of cuisines ranging from ‘Chandni Chowk Ka Chatka’ consisting of bhel puri, pani puri, aloo tikki etc, to ‘phoren fancy’ consisting of french fries, pizzas, sandwiches, salads etc, to ‘Southern Spice’,

 to ‘China Sizzle’ consisting of chilli potato, manchurian, noodles, fried rice etc, to ‘Punjabi tadka’ to ‘a’ la carte’ consisting of dal makhni, mix veg, paneer etc and much more!

Haldiram’s also offers a wide variety of beverages under the name, ‘Sugar ‘n’ Ice’ and mouth watering desserts under the name, ‘Meetha Mazaa’ consisting of rasgulla, gulab jamun etc.

Haldiram’s has also extended their menu by the inclusion of rice bowls and rolls.